Tuesday, October 18, 2011
Ad Analysis
I chose the Kenneth Cole ad from The Contemporary Reader in between pages 100 and 101 to analyze. The ad has a man and woman pulling one another towards each other and we can assume are about to kiss. The ad is for men and women fragrances. We only know this because in the bottom right hand corner it tells us and has two little containers that when I first looked at it, didn't really know what they were. Something also unique about the ad is the man and woman are both in what seems to be undershirts, and I don't recall the last time I wore cologne only when I had an undershirt on.
With just that little evidence above we can state that the company is using sex to sell this product. On top of the symbol alone, the marketer put the slogan "WEAR ME OUT." From here we can say that the two were most likely out at a bar or social gathering and all because one of them at least were wearing the fragrance it attracted the other. So the company is telling the consumer to wear the fragrance, and you will attract the opposite sex. Based on the suspected age of the actor and actress, the target audience is most likely young adults.
These kinds of ads are everywhere we look. Sex is in my opinion the most popular hook for advertisers to use. In this ad for Dior perfume, they are using a few different hooks, but the main one being sex by having a half naked women as the eye catcher. What is also going to draw in the consumer is it's a well known celebrity, Natalie Portman. Some consumers may assume as well that the advertiser is referring to the magazine Playboy by naming her Miss Dior. Playboy is a huge sex symbol in our culture today. The target audience for this ad is more than likely young women and Natalie Portman fans.
Both ads are classic examples of how advertisers use sex to sell their product to the consumer. In my opinion I believe the Dior ad is the more effective, simply because they are using a celebrity to back it up. The Kenneth Cole ad is better in the sense though that they have a slogan in it to spark the consumer's prediction of the future with this product, so they do have a better overall message. These types of ads can be seen anywhere from billboards to television.
Work Cited
With just that little evidence above we can state that the company is using sex to sell this product. On top of the symbol alone, the marketer put the slogan "WEAR ME OUT." From here we can say that the two were most likely out at a bar or social gathering and all because one of them at least were wearing the fragrance it attracted the other. So the company is telling the consumer to wear the fragrance, and you will attract the opposite sex. Based on the suspected age of the actor and actress, the target audience is most likely young adults.
Both ads are classic examples of how advertisers use sex to sell their product to the consumer. In my opinion I believe the Dior ad is the more effective, simply because they are using a celebrity to back it up. The Kenneth Cole ad is better in the sense though that they have a slogan in it to spark the consumer's prediction of the future with this product, so they do have a better overall message. These types of ads can be seen anywhere from billboards to television.
Work Cited
Dior . Web. 18 Oct. 2011. <http://d1535dk28ea235.cloudfront.net/preset_65/ natalie-portman-miss-dior-perfume-ad.jpg>.
Sunday, October 9, 2011
Luxury To Me
Depending on who you ask, luxury can mean a number of different things. My understanding of luxury is multiple things. The first is owning the nice, fancy top of the line products that we associate with celebrities. For example, a Rolls-Royce is the vehicle that a lot of famous people own so therefore we associate it with success and fame, but also because of the price. Most luxurious items are very expensive. It's that well known brand that everyone knows that has been titled a fancy top of the line brand that I associate luxury with. Luxury also means things that make your life easier. We have all heard that saying "We don't have that luxury." An example of this is when I was in Afghanistan we lived in a mud house and operated from there. We had to wash our clothes in a well and had no electricity for 7 months. Little things like a washing machine and electricity were luxuries we didn't have or things that make our lives simple here in the states.
For the understanding with the famous brands, it goes to an extent until it becomes excessive. This excessiveness is achieved when a person only buys these fancy brands and items and doesn't settle for anything less. To me that's going a little overboard and I feel sorry for those people because they have no control over their lives anymore and almost belong to the company that they have devoted their lifestyle towards. I think the threshold is owning some of these luxurious brands, but not thriving on owning everything that people think is luxurious and the hottest new thing as soon as it is available.
For the understanding with the famous brands, it goes to an extent until it becomes excessive. This excessiveness is achieved when a person only buys these fancy brands and items and doesn't settle for anything less. To me that's going a little overboard and I feel sorry for those people because they have no control over their lives anymore and almost belong to the company that they have devoted their lifestyle towards. I think the threshold is owning some of these luxurious brands, but not thriving on owning everything that people think is luxurious and the hottest new thing as soon as it is available.
Tuesday, September 27, 2011
Tattoo Me Again and Again
Critical Writing Question 1
A tattoo is a big decision that should be thought about, not a spur of the moment thing. Even though in that moment it seems like a really cool idea to get that "friends forever" or whatever it is you choose, just remember, a tattoo is there forever, sometimes not your friends. I believe though that getting a well thought out tattoo and good reasoning behind it can benefit a person in many ways. The first and most obvious, is that you are able to show the amazing art form that only some people have mastered. Second, is that you're expressing your personality ever day through your ink. And finally tattoos can represent a significant time or event that happened in your life that you want to keep reminded of. If somebody wants a tattoo, I say think about it for awhile, but once your convinced, go for it!
I have many tattoos and every one of them have a different meaning to me. The very first tattoo I got was a design that a friend drew for me that represented my heritage and where my family came from. I remember the artist saying that tattoos are addictive, but of course I shrugged and said that I was only going to get a few. As soon as that one healed I was already thinking of my next one. Here I am a little over 5 years later and most of my upper body is covered with ink. All of my tattoos though have a meaning to me, whether it's that time in my life I don't want to forget or showing the things that mean the most to me, like family.
I have no regrets of any of my tattoos. Every one of them was thought out for a period of time and designed until I knew that that was the tattoo I wanted. I've had the same artist do all of my tattoos because I like the way he presents the art and the time he takes to do all the detail that goes into them. I can't wait to get another tattoo, the only reason I haven't lately is because I haven't designed the exact tattoo that I want.
So in conclusion my advice out there to anyone thinking of getting a tattoo, is to not let anyone else tell you yes or no, but rather think about, and if you want it the next step is preparing yourself for the pain, but trust me it's worth it.
Below are links to 2 major tattoo companies that have had tv shows about them and if you click on them they advertise their shop and products immediately.
http://hartandhuntington.com
http://woostersocial.com
Below is an image of some of Angelina Jolie's tattoos. Even celebrities get ink done.
A tattoo is a big decision that should be thought about, not a spur of the moment thing. Even though in that moment it seems like a really cool idea to get that "friends forever" or whatever it is you choose, just remember, a tattoo is there forever, sometimes not your friends. I believe though that getting a well thought out tattoo and good reasoning behind it can benefit a person in many ways. The first and most obvious, is that you are able to show the amazing art form that only some people have mastered. Second, is that you're expressing your personality ever day through your ink. And finally tattoos can represent a significant time or event that happened in your life that you want to keep reminded of. If somebody wants a tattoo, I say think about it for awhile, but once your convinced, go for it!
I have many tattoos and every one of them have a different meaning to me. The very first tattoo I got was a design that a friend drew for me that represented my heritage and where my family came from. I remember the artist saying that tattoos are addictive, but of course I shrugged and said that I was only going to get a few. As soon as that one healed I was already thinking of my next one. Here I am a little over 5 years later and most of my upper body is covered with ink. All of my tattoos though have a meaning to me, whether it's that time in my life I don't want to forget or showing the things that mean the most to me, like family.
I have no regrets of any of my tattoos. Every one of them was thought out for a period of time and designed until I knew that that was the tattoo I wanted. I've had the same artist do all of my tattoos because I like the way he presents the art and the time he takes to do all the detail that goes into them. I can't wait to get another tattoo, the only reason I haven't lately is because I haven't designed the exact tattoo that I want.
So in conclusion my advice out there to anyone thinking of getting a tattoo, is to not let anyone else tell you yes or no, but rather think about, and if you want it the next step is preparing yourself for the pain, but trust me it's worth it.
Below are links to 2 major tattoo companies that have had tv shows about them and if you click on them they advertise their shop and products immediately.
http://hartandhuntington.com
http://woostersocial.com
Below is an image of some of Angelina Jolie's tattoos. Even celebrities get ink done.
Wednesday, September 21, 2011
Get Real Ad
I thought the Get Real ad on pg. 49 was the most powerful ad out of the 4. It portrayed a woman who was a skeleton in a dress, but in the mirror she saw what she was aspiring to be. She saw a beautiful woman, but in real life she was just a skeleton in a dress. I thought it was a well thought ad with the image portraying perfectly what maybe people with an eating disorder really think they look like in the mirror. I also thought how it had the caption shortly explaining the dangers of an eating disorder and giving the readers a helpful source for people with eating disorders.
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